Innovation of Emirates 2 Essay Example | Topics and Well Written Essays - 2000 words

Innovation of Emirates 2 - Essay Example Appraisal of the Organization The Emirates Airlines has had a profitable run for a while now, and this calls for an in depth look at the company. This will involve looking at the company’s strengths, weaknesses, opportunities that the company has and the threats that the company has to its profitability. Strengths of the Airline As seen above, the company has managed to be profitable within the economic downturn that has faced many of her competitors. This certainly points to the strength that this company has to its advantage. One strong point of this company is the level of stability in terms of management that the company has. In light with this, the company is able to transact with its clients who have a high level of trust that the company will deliver when it promises to do so. Another upside to the state ownership is the fact the company has a secure source of funding for its existent or future plans. Unlike most other airlines that compete with the Emirates Airlines, t he issue of funding does not bring in as much headache as it does to a lot of her competitors. This is because the state is in complete control of the airline and has a much wider purse with which it can fund the airline’s operations. This, to a large extent explains why the company has been able to remain successful in the long run. The airline is also committed to the use of technology in improving its services. The company has embraced the use of online booking of its tickets as a way of easing congestion as well as improving the overall customer experience. The company has adopted the use of Verified by Visa (VbV) technology (Pan and Polishuk 2004). This is a move that has been calculated to ensure that the airline has a safer mode of transaction with its clients. Aside from that, this technology is also poised to place the airline on a leadership vantage point in relation to its competitors. In addition, this has the advantage of mounting the trust that the clients place on the airline securing their return services. The airline has also strength in terms of the services that it offers to its travellers. The premium customers will get a limousine ride from their homes or office to the airport (Shaw 2011). This action, which is part, of the company’s product differentiation strategy, is calculated to encourage more clients to explore the premium package. This is further accentuated by the services that the clients will get once they arrive at the airport. These services include a kerbside check-in facility to eliminate the hustle of carrying heavy language into the terminal and further a luxurious lounge and ease for the passenger during checking-in (Shaw 2011). This, obviously remove many of the hustles that go with travelling. Therefore, this has had the effect of ensuring that customer loyalty is upheld as well as customer comfort throughout their travel. Weaknesses of the Airline The airline has a number of issues that limit its performan ce. Some of these issues have a lot to do with the ownership and by extension the management of the airline. Accordingly, the government, having full ownership of the airline highly controls the running of the airline’s operations. The government’s say in the running of the airline is a hindrance in many times (Betz 2010). Though the government having a say in the airline is not such a bad thing in the ultimate outlook, it may constitute interference when it decides to overhaul a decision that the airlines’

Delta Air Lines Term Paper Example | Topics and Well Written Essays - 2500 words

Delta Air Lines - Term Paper Example Today the company consists of a fleet size of 722 different passenger and cargo aircraft as well as more than 80,000 employees working across the world. Company has its major assets at eleven airports and its 247 aircraft operate at 247 international routes (Delta Stats and Facts). By the end of 2011, Delta Airline was enjoying a net income of $854 million with its total assets around $43.49 billion (Delta Airlines Annual Report, 2011). After five years of operations, Delta Airlines got a contract from United States Post Office. This contract made the company to shift its major set up from Georgia to Dallas. The company shifted from Atlanta (Georgia) to Dallas on 5th August, 1934 and after seven years returned back to its parent city. With the passage of time, Delta Airline followed on growth strategy as in 1953, it acquired Southern Airways and Chicago. In 1972, it did acquisition with Northeastern Airlines as well therefore; it expanded its routes to get an edge over its competitor s. Delta Airlines executed its growth strategy quite well till the end of 1970s. Due to transporting of more than 3.3 million passengers in 1978, the company was ranked No.3 in the industry; however, the same year US government enforced the Federal Airlines Deregulations Act of 1978. The act put a negative impact on Delta Airline and some other dominating companies and therefore set a base for Low Cost Carriers (LCC). Moreover, the airline industry was serenely affected by several factors in 80s and 90s. These factors included global recession of early 80s, rising fuel prices towards late 80s, and first gulf war in early 90s. Delta Airlines also affected by these, however, its strong management and infrastructure made it again at No.3 in position in the airline industry. This year it took around 67.2 million passengers to their destinations in different parts of the world. The company also generated revenue of about $8.5 billion. Along with its successful growth, one of the biggest achievements of the company is its employee reward system which enabled the company to maintain a high employee retention rate. CULTURE According to a survey conducted by J.D Power, Delta Airline has been recognized as the 2nd best airline company with respect to customer service. In 2009, the company won three awards of ‘Business Traveler Magazine’ for the fourth consecutive year. These awards were given in the categories of ‘Best Airline Web Site’, ‘Best Frequent Flyer Program’, and ‘Best Airport Lounge’ (PR Newswire). Due to its vast experience in air operations, the company has created warms relations among its employees that have great retention as well as loyalty with the company. For example in 2006, pilots of the company got themselves away from a probable strike by accepting a deal with the organization in terms of their salary and other package. This willingly accepted agreement not only enabled the company to save about $280 million per year but also kept it firm with its routine operations. CURRENT OPERATIONS By April 2010, the